Thursday, June 3, 2010

McCormick Spice Mix WTF

I discovered this horror while shopping at the Hannaford recently; it's a prepackaged spice mix from McCormick titled "Recipe Inspirations." Each one comes with the premeasured spices you need to make a particular recipe (recipe card included!).


Here, you can see "Rosemary Roasted Chicken with Potatoes." The package includes 2 teaspoons paprika, 1 1/2 teaspoons rosemary, 1 teaspoon minced garlic, and 1/2 teaspoon coarse ground pepper. The recipe instructs you to mix all of the spices together with 2 tablespoons of olive oil, and 1 teaspoon of salt (I guess McCormick isn't in the salt business), then toss with 2 pounds of skinless, bone-in chicken thighs and 1/2 pound of cubed red skinned potatoes. Then roast for 30 minutes in a 425 degree oven.

I know what you're thinking. Kate, I want one! What else can I make with prepackaged spice mixes!? So I'll tell you; these McCormick spice blends can also hold your hand while you make Apple and Sage Pork Chops, Garlic Lime Fajitas, and Quesadilla Casserole (eeeew).

I don't even know where to begin. These spice mixes run about $1.99 and make one meal. For about $.50 you can head over to the bulk spice aisle and get the same amount of spices, if not more, and have enough for several meals. So first of all, it's a waste of money (and that's just the low-hanging fruit argument).

Second, it's perpetuating the idea that America is too stupid to cook. Michael Ruhlman sums it up pretty well here, but I'll add an argument made by another Michael (Pollan)- that the marketing of whole foods isn't profitable, and therefore, companies must create more and more value-added products. This spice mix is a perfect example. But in order to sell a value-added product, you first need to convince everyone that making a roast chicken is too hard or too time-consuming and that they should buy your shortcut product.

Plus, who wants to toss their chicken and potatoes in exactly the same spices and roast them for exactally the same amount of time?? Wouldn't everything taste... the same!?

So here's a perfectly roasted chicken (made by M.) to illustrate how easy cooking whole foods from scratch can be.


Roast a 3-4 lb. chicken, liberally rubbed with olive oil, butter, and salt and pepper, at 400 degrees for 20 minutes per pound (about 1 hour) or until the thickest part of the thigh reads 160 degrees F on an instant-read thermometer. Let rest on a cooling rack for 15 minutes, and serve, alongside your favorite roast potatoes.

8 comments:

  1. Kate-I saw those *things* you describe when I was on my quest for pectin at Shoppers last weekend. I too was in shock. Don't people keep basic spices? At all? Those recipes are so ridiculously easy! Sigh...

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  2. oh my god. horrific.

    I feel like these things definitely make people think they can't cook. Same with baking mixes. Recently someone I know baked brownies from scratch for the first time and was shocked by how easy it was. Because if it's so easy, why are there so many mixes, right?

    Total insanity.

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  3. We're the culture of convenience(for the most part). The prepared foods section of supermarkets is the largest growing department, according to trade magazines(and this was over a year ago I remember reading it Gourmet Retailer). Because of the seemingly fast paced lifestyle many live they'd rather just 'grab and go.' So, sadly, it's no wonder that the convenience trend has trickled down even into our spices. However, you give up something(like flavor, quality and money) when you pick up something like that...

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  4. I'd say "Quesadilla Casserole" is pretty much Mexican Lasagna . . . wouldn't you?

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  5. Oh it's just sad how dumbed-down cooking gets. I love the bulk spice section of our store and also love making up spice mixtures for just about everything. Creativity in the kitchen is key!

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  6. Now, now people, let's not all get too far bent out of shape. At least said product results in a home-cooked meal.

    Hell, I'm gonna get me a meeting with that fine spice maker and see about getting me a deal -- BEFORE they roll out their very own inspired meatball mix.

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  7. This is a great ingredient for my pizza and chicken recipes. I have a collection of Rosemary Roasted Chicken in to my spice rack too! great post!

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  8. hi...I enjoyed your post about the new cart and exploring your blog. Yall seem a bit snobbish tho about the spice mix packet. I don't think McCormick is trying to make people more stupid or think people are too stupid to cook -- but rightfully know that (maybe not in Portland where things are a bit more chill and unrushed for people, and that Portland has many foodies) many people, even good cooks, are BUSY. Incredibly, mind-numbingly busy, trying to juggle their lives and feed themselves and their families nourishing yummy foods. For, say, most working moms and dad (not to mention individual person who is working 2-3 jobs or super long hours) picking out a bit of this here and a bit of that in the bulk spice bins while minding a 4 year old and tending to a younger baby and an 8 year old running through the store, is not easy. McCormick succeeds in doing a few things here: (1) saves time but encourages people to cook; (2) coaxes them into taking baby steps into making something you might see as a no-brainer but many people don't, believe it or not! and don't have time or bandwidth to sit down with cookbooks or even epicurious on a regular basis in order to select recipes to prepare for quick weekday family (or single person) meals; (3) may very well inspire people who take that baby step to do differently or better next time. I have cooked since I was young, partly b/c my mother is an excellent and fearlessly creative chef. But many people are intimidated, and really, I mean this with all due respect, reading a post like yours is likely to make them feel more, not less, dumb and incapable....like oh...dang, I thought that was a cool thing...guess I'm stupid. Just a thought :)
    signed,
    swiss

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