Sunday, January 3, 2010

NPR's Decade in Food

On NPR's All Things Considered, Dr. Harry Balzer (heh), Vice President of The NPD Group, a consumer marketing research firm, says a ham sandwich is the number one food we ate in this country in the first decade of the 21st century (whatsit called? The Aughties? The Naughts? The Naughties!?). But don't be too surprised about about America's affinity for the ham sammy (the hammy??), apparently it's been the number one food consumed in America for Dr. Balzer's entire 30-year career.

The defining food of the '00s? Yogurt. That's right, yogurt. Convenience, a "health halo," and individuality combine to make it America's favorite food of the moment.

Read the transcript here.


  1. I'm not convinced you can make water healthier than water!

  2. Oh yeah, making water healthier:

    "As the decade would progress, we'd find that people found ways of flavoring [water], making it healthier, adding things to it. So that it really became kind of like what carbonated beverages were to begin with, and that's really the beverage it replaced."

    From the NPR transcript